The secret to building long-term wealth

When saving (or investing), what you get back depends primarily on 4 factors:

  • When you start
  • How much you contribute
  • The rate of return you achieve
  • The length of time you are able to leave the money invested and let compounding work its magic

Most people get overly concerned about the third point – the rate of return. Whilst this is obviously important and can make a significant difference, the most important weapon in your investment armoury is available to all and is completely free – it is quite simply, time. The sooner you start, the richer you will become – simple as that.



Consider the story of two 25-year-old sisters, Prudence & Extravaganza. Prudence has understood the magic of compounding and started to save £1,000 per year in 2017 and gets an average return of 9% per annum. She invests for 10 years only and then stops. She doesn’t pay in another penny for the next 25 years but leaves her investment until age 60 in 2051 when it is worth £131,010.



Extravaganza has been living the high life for 10 years and now thinks she had better start putting some money away for her future. She starts savings £1,000 per year at exactly the point when Prudence stops. Extravaganza also achieves 9% per annum average return but she doesn’t stop after 10 years. She keeps investing for another full 25 years until she is 60. She has invested 150% more than Prudence over the 35 year period and what is her fund worth at the end? £84,701 – only 65% of her sister’s investment fund.


No matter how long they keep saving, Prudence will always have more, despite the fact she only invested £10,000 – and that is purely because she started early.

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